about us ]

The Cross is one of the very first London lifestyle boutiques, selling an eclectic mix of fashion, homeware, gifts and kidswear. We are renowned in London as a unique and charming shopping destination, tucked away in the idyllic, tree-lined streets of Holland Park.

The brainchild of Central Saint Martin’s and Camberwell College of Art textiles graduate, Samantha Robinson, the Cross opened its doors in 1996 and, contrary to the norm, Sam set out to support upcoming labels, knowing how hard it was to be stocked by the stores you love. Today, the Cross continues to search for designers under the radar as well as stocking well-known and established brands, our ethos being great style over fleeting trends.

"Merchandise here is an instinctive edit of luxury & handicraft spanning laid-back fashion, homeware, gifts & accessories."

Making Magazine

" Bags & scarves hang from the walls & staircase, adding to the feeling of having stepped into the dressing room of someone incredibly stylish & original."

Independent Store Guide 2012